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    Building Products Company

    Carter, Bill

    • Reference: DARDEN-OM-1741-E

    • Number of pages: 2

    • Publication Date: Aug 31, 2021

    • Source: Darden University of Virginia (USA)

    • Type of Document: Case

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    Description

    After a successful first consulting project, Sarah is about start another case. She is tasked with developing a customer segmentation and growth workstream for a building products company that is under pressure from competitors. The case includes a large

    Keywords

    consulting customer growth segmentation targeting workstream