Business-driven Research at IBM Research India
What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from employees who were accustomed to so-called pure basic research. The case looks at the Spoken Web project, a good example of use-inspired research for which management has yet to develop a viable business plan.
Collection: HBSP (USA)
Ref: HBS-612076-E
Format: PDF
Number of pages: 12
Publication Date: Jun 9, 2012
Language: English
Review date: Jul 25, 2012
Description
What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from employees who were accustomed to so-called pure basic research. The case looks at the Spoken Web project, a good example of use-inspired research for which management has yet to develop a viable business plan.
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Year: 2012
Geographic Setting: India
Industry Setting: Computer services; Web services
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