General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Case

Cadbury España: Recuperando el liderazgo del mercado

By Garcés R. / Chiesa, Cosimo

El caso versa sobre la estrategia comercial implantada por Cadbury para recuperar el liderazgo de Trident en el mercado español.

Collection: IESE (España)

Ref: M-1199

Format: PDF

Number of pages: 19

Publication Date: Jun 5, 2007

Language: Spanish

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

El caso versa sobre la estrategia comercial implantada por Cadbury para recuperar el liderazgo de Trident en el mercado español.

Year: 2002

Geographic Setting: España

Learning Objective

Enfocar la discusión sobre el diseño de un plan de marketing relacional para fidelizar al canal mayorista.

Cadbury España: Recuperando el liderazgo del mercado

Options of use

Number of copies

- +

As low as €8.20

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Preview

Leave your rating
"Cadbury España: Recuperando el liderazgo del mercado"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Cadbury España: Recuperando el liderazgo del mercado

What material is included in this case:

Description

Learning Objective

Related

Cadbury España: Recuperando el liderazgo del mercado

Are you interested in this product?

Do you find it interesting?

Leave your rating "Cadbury España: Recuperando el liderazgo del mercado"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Cadbury España: Recuperando el liderazgo del mercado"