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Capturing the Value of Intellectual Capital: Mastering the Legal Aspects of Business
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Reference: HBS-8157BC-E
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Number of pages: 40
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Publication Date: Feb 19, 2008
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Source: HBSP (USA)
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Type of Document: Book Chapter
Description
The ability to use intellectual property laws to capture the value of the firm's inventions, proprietary information, and other intangible assets is a key strategic advantage. This chapter shows managers how to use patents, copyrights, trade secrets, and trademarks both offensively and defensively. This chapter is excerpted from "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk."