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Case

Cargill (A) (Spanish version)

By Goldberg, Ray A. / Porraz, Jose Miguel

Economics

Cargill es uno de los principales comercializadores, procesadores y distribuidores de productos agrícolas, alimenticios, industriales y productos financieros del mundo. En 1998, la compañía decidió desarrollar un intento estratégico para reestructurar y reorientar la empresa. Así lo hizo en respuesta a la consolidación de la industria, la globalización y el impacto de la revolución genética. Se tuvo que cambiar su enfoque desde el productor hasta las soluciones de consumo y de mercado.

Collection: HBSP (USA)

Ref: HBS-903S04

Format: PDF

Number of pages: 21

Publication Date: Dec 4, 2002

Language: Spanish, English

Review date: Jun 17, 2003

What material is included in this case:

Other supplements

Description

Year: 1998

Geographic Setting: United States

Industry Setting: Agribusiness

Cargill (A) (Spanish version)

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Cargill (A) (Spanish version)

What material is included in this case:

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Cargill (A) (Spanish version)

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