Carlos Bergera (B): A new beginning
In this second part, Carlos decided to take early retirement, though he still wanted to be professionally active. After leaving Iberdrola, he signed on to the Zetrack e-Farming project. Zetrack, a company launched by Alejandro Ormazábal and others, is devoted to the development of autonomous electric tractors for agriculture. Carlos came aboard to lead the project, seeing it as his last great challenge before his retirement. But he faced serious difficulties when, in an act of disloyalty, his friend and partner Fernando appropriated a key part of the project for himself. Despite this setback, Carlos decided to press ahead with support from other partners, managing to develop a new prototype while overcoming other hurdles.
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Description
In this second part, Carlos decided to take early retirement, though he still wanted to be professionally active. After leaving Iberdrola, he signed on to the Zetrack e-Farming project. Zetrack, a company launched by Alejandro Ormazábal and others, is devoted to the development of autonomous electric tractors for agriculture. Carlos came aboard to lead the project, seeing it as his last great challenge before his retirement. But he faced serious difficulties when, in an act of disloyalty, his friend and partner Fernando appropriated a key part of the project for himself. Despite this setback, Carlos decided to press ahead with support from other partners, managing to develop a new prototype while overcoming other hurdles.
Learning Objective
The second part of the case discusses leadership in creation of new companies, and handling some of the crises that can emerge in entrepreneurial projects. It also focuses on resilience and the capacity to adapt to challenges. Special attention is given to the importance of personal relationships and how they can affect businesses. The case also deals with business ethics, offering ideas on how to handle disloyalty and unfair competition in business settings.
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"Carlos Bergera (B): A new beginning"
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