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    Increasing True Urgency: One Strategy and Four Tactics

    Kotter, John P.

    • Reference: HBS-4887BC-E

    • Number of pages: 25

    • Publication Date: Sep 3, 2008

    • Source: HBSP (USA)

    • Type of Document: Book Chapter

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    Description

    Underlying the urgent behavior that makes organizations succeed in a turbulent world is not only a set of thoughts-there must also be a set of feelings, a compulsive desire to move, and win, now. This chapter outlines several tactics for increasing urgency and winning the hearts, along with the minds, of those involved in a change effort. This chapter is excerpted from "A Sense of Urgency."

    Keywords

    Action planning Change management Execution Leadership Motivation