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20 items were found using the following search criteria
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Harrah's Entertainment, Inc. (Spanish version)
Lal, Rajiv; Carrolo, Patricia MartoneCase HBS-503S69MarketingHe wanted to know how much these marketing efforts had contributed to Harrah's overall performance and whether these marketing results were a one-shot event or could be achieved year after year, especially as the competition introduced similar programs.Starting at €8.20
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Give Me That Real-Time Information (Spanish version)
McGee, KenArticle HBS-F0404ELeadership and People ManagementReal-time information about things like network outages, product development, and customer satisfaction is available, but few executives capitalize on it. That's because they're not asking the right questions.Starting at €8.20
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Capturing Customers' Spare Change (Spanish version)
Albert, Terri C.; Winer, Russell S.Article HBS-F0505KMarketingSoftware that "understands" psychology is helping fast-food restaurants capture customers' spare change, explains GE edgelab's Terri C. Albert and marketing professor Russell S. Winer.Starting at €8.20
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Basic Techniques for the Analysis of Customer Information Using Excel: A Step-by-Step Approach
Martinez-Jerez, F. AsisCase HBS-107073-EService and Operations ManagementProvides a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning Through Customer Information"(CWCI). The instructions that follow use datasets from three of the cases in this course: Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel; MercadoLibre.com; and Bancaja: Developing Customer Intelligence (A). These dat...Starting at €8.20
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Maria Sharapova: Marketing a Champion (A)
Elberse, Anita; Golod, MargaritaCase HBS-507065-EMarketingIn July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What would be the best approach to the management and marketing of a champion like Maria Sharapova? Which of the various endorsement offers would be worthwhile to pursue? And how could ...Starting at €8.20
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Bohemian Crowns: Ceskoslovenska Obchodni Banka (C)
Abdelal, Rawi; Beyersdorfer, Daniela; Damgaard Jensen, AneCase HBS-708029-EEconomicsSupplements the (A) case. This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.Starting at €5.74
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A Note on Compensation Research
Eccles, Robert G.; Groysberg, Boris; Cullen, AnnCase HBS-408114-EThis note provides guidelines to consider and reviews the sources available for compensation research. Having an understanding of the "outside option", that is effectively the average salary being offered for a position in a specific type of firm is an important component of conducting analysis for compensation decisions. The information in this note will help in locating the information necessary for this type of analysis.Starting at €8.20
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Mining Unconscious Wisdom
Ayres, IanArticle HBS-F0803C-EMarketingThe true power in the collective wisdom of crowds isn't in people's expressed opinions--it's buried deep inside your company's database. New tools are allowing organizations to mine their data for the "unconscious wisdom" that the crowd itself may never have thought to share.Starting at €8.20
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Maggie Lena Walker and the Independent Order of St. Luke
Mayo, Anthony J.; Smith, Shandi O.Case HBS-409057-ELeadership and People ManagementAs America struggled to regain its balance in the aftermath of the American Civil War, Maggie Lena Walker did her best to actively effect change by finding solutions to the social and economic problems facing blacks and especially black women. Taking charge of the flailing Independent Order of St. Luke in 1899, Walker transformed the organization into a vibrant and thriving economic engine for blacks. With a vision of economic self-sufficiency, s...Starting at €8.20
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Conducting Research in Ethics and Corporate Responsibility
Harris, Jared D.; Mead, Jenny; Lenox, Michael; Norrissey, SusanTechnical Note DARDEN-E-0353-EBusiness Ethics and Corporate Social ResponsibilityThis technical note highlights the most useful resources for gathering data on particular companies or industries, including information relevant to ethics, accountability, and responsibility.Starting at €8.20