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86 items were found using the following search criteria
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Brita Products Co. (Spanish version)
Deighton, JohnCase HBS-503S63MarketingClorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a close, and management must use its legacy, an installed based and a strong brand equity, to take the business forward into a less friendly environment. Students can model the relatio...Starting at €8.20
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Vanishing Jobs? Blame the Boomers (Spanish version)
Longman, PhillipArticle HBS-F0503GLeadership and People ManagementBaby busters won't get the jobs the boomers leave behind, warns demographer Phillip Longman.Starting at €8.20
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Rediscovering Market Segmentation (Spanish version)
Yankelovich, Daniel; Meer, DavidArticle HBS-R0602GMarketingIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification of consumers according to criteria other than age, residence, income, and such. The predictive power of marketing studies based on demographics was no longer strong enough to serve as a basis for marketing strategy, he argued. Buying patterns had become far better guides to consumers' futu...Starting at €8.20
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Liz Claiborne and the New Working Woman
Mayo, Anthony J.; Benson, MarkCase HBS-407060-ELeadership and People ManagementAt age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own Fortune 500 company, reaching that milestone faster than any other business up to that point in history. Because the company did not own any of the factories that made its clothing, C...Starting at €8.20
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Rovna Dan: The Flat Tax in Slovakia
Alfaro, Laura; Di Tella, Rafael; Damgaard Jensen, Ane; Dessain, VincentCase HBS-707043-EEconomicsExplores the tax policy choices made by Slovakia and the impact of reforms. Set in 2006, looks at the decision facing new Prime Minister Robert Fico as he faces the public's "reform fatigue." Traces the development of tax and fiscal policies since Slovakia's independence in 1993, focusing on the 2004 implementation of the rovna dan, or "equal tax," a drastic simplification of the tax system. A major theme is the impact of labor market and welfare...Starting at €8.20
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Bringing the Brand to Light (Spanish version)
Abelli, HeideCase HBS-209S11MarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Chris Prangel, a recent MBA graduate, has returned home to West Virginia to manage the marketing operations of the Mountain Man Beer Company, a family-owned business he stands to inherit in five years. Mountain Man brews just one beer,...Starting at €8.20
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Mountain Man Brewing Co.: Bringing the Brand to Light
Abelli, HeideCase HBS-2069-EMarketingTeach this case online with new suggestions added to the Teaching Note. When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Chris Prangel, a recent MBA graduate, haStarting at €8.20
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Plans versus Politics: New Orleans after Katrina
Schlefer, Jonathan; Gomez-Ibanez, JoseCase HBS-HKS100-EStrategyOn Tuesday, August 29, 2005, Hurricane Katrina battered New Orleans, causing inadequate levees to collapse and flood the city in what came to be widely seen as a man-made disaster. The Federal Emergency Management Agency (FEMA) calculated that 105,000 of the city's 188,000 housing units were severely damaged or destroyed. It was the worst urban disaster in national memory. However, city leaders were not prepared to accept New Orleans' demise. On ...Starting at €8.20
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New Orleans After Katrina Sequel
Gomez-Ibanez, Jose; Schlefer, JonathanCase HBS-HKS189-EStrategyThis sequel accompanies the main case (1862.0). On Tuesday, August 29, 2005, Hurricane Katrina battered New Orleans, causing inadequate levees to collapse and flood the city in what came to be widely seen as a man-made disaster. The Federal Emergency Management Agency (FEMA) calculated that 105,000 of the city's 188,000 housing units were severely damaged or destroyed. It was the worst urban disaster in national memory. However, city leaders were...Starting at €8.20
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Rovna Dan: The Flat Tax in Slovakia, Teaching Note
Alfaro, Laura; Di Tella, Rafael; Kim, ReneeTeaching Note HBS-708003-EEconomicsTeaching Note to 707043.Starting at €0.00