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224 items were found using the following search criteria
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Every Product's a Platform (Spanish version)
Sviokla, John J.; Anthony J.; Paoni, Anthony J.Article HBS-F0510CStrategyTo exploit your product's platform potential, say consultants John Sviokla and Anthony J. Paoni, you need creativity--and good intellectual property protection.Starting at €8.20
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Strategies for Two-Sided Markets (Spanish version)
Eisenmann, Thomas R.; Parker, Geoffrey; Van Alstyne, Marshall W.Article HBS-R0610FStrategyIn creating strategies for two-sided networks, managers typically rely on assumptions and paradigms that apply to products without network effects. As a result, they make many decisions that are wholly inappropriate for the economics of their industries. In this article, the authors draw on recent theoretical work to guide executives negotiating the challenges of two-sided networks.Starting at €8.20
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Strategies for Two-Sided Markets
Eisenmann, Thomas R.; Parker, Geoffrey; Van Alstyne, Marshall W.Article HBS-R0610F-EStrategyIf you listed the blockbuster products and services that have redefined the global business landscape, you'd find that many of them tie together two distinct groups of users in a network. Case in point: The most important innovation in financial services since World War II is almost certainly the credit card, which links consumers and merchants. The list would also include newspapers, HMOs, and computer operating systems--all of which serve what ...Starting at €8.20
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SAP: Industry Transformation, Teaching Note
Hagiu, Andrei; Yin, Pai-LingTeaching Note HBS-707578-EStrategyTeaching note to 707435.Starting at €0.00
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Staged Solution to the Catch-22
Hagiu, Andrei; Eisenmann, Thomas R.Article HBS-F0711B-EStrategyCompanies looking to launch a two-sided platform--between, for example, credit card users and merchants or search engine users and advertisers--must overcome the reluctance of one side to sign on until it's confident the other side will be well populated. It's a common business quandary, but Google and Charles Schwab both found a way around it.Starting at €8.20
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Facebook
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-808128-EEntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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InnoCentive.com (A)
Lakhani, Karim R.Case HBS-608170-EKnowledge and CommunicationInnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if they will enable collaboration in their community. Case covers the basics of a distributed innovation system works and the advantages of having external R&D. Links how concepts of open source are applied to a non-software setting. Describes the rationale for participation by solvers in innovation contests an...Starting at €8.20
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InnoCentive.com (A) (Spanish version)
Lakhani, Karim R.Case HBS-611S06StrategyInnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if they will enable collaboration in their community. Case covers the basics of a distributed innovation system works and the advantages of having external R&D. Links how concepts of open source are applied to a non-software setting. Describes the rationale for participation by solvers in innovation contests an...Starting at €8.20
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Betfair vs. UK Bookmakers, Teaching Note
Casadesus-Masanell, Ramon; Campbell, NeilTeaching Note HBS-709418-EStrategyTeaching Note for [709417].Starting at €0.00