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5 items were found using the following search criteria
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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IESE Insight. Issue 22. Third Quarter 2014
IESE InsightMagazine REV-49-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Entrepreneurship, Innovation and Change, Marketing, StrategyWhen the bar is raised, you have to jump higher. This magazine will inspire you to think like an entrepreneur. M. Julia Prats, Marc Sosna and Sylwia Sysko-Romanczuk share the insights of business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall. Tony Dávila and Marc Epstein challenge the myth that breakthrough innovation is the sole terrain of start-ups and show that established companies can...Starting at €22.00
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Bharti Airtel's Airtel Zero: Violation of Net Neutrality
Susmi Routray; Boishampayan Chatterjee; Gunjan MalhotraCase IVEY-9B15M091-EStrategyIn April 2015, Bharti Airtel — India’s largest telecom provider and a leading global telecommunications company — launched Airtel Zero, an open marketing platform that would allow Airtel customers to access mobile applications with zero data charges. Application developers would pay Airtel to join the platform, but would in turn attract more users to their products. Immediately after its launch, Airtel Zero was subjected to severe criticism on th...Starting at €8.20
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Facebook's Free Basics: Free in India
Reema KhuranaCase IVEY-9B16E024-EInformation Technologies, StrategyIn February 2015, Facebook’s Free Basics platform was launched in India by Internet.org, a partnership between Facebook and six mobile service and device companies. The platform was meant not only to enable Internet access on a smartphone but also to deliver low-cost Internet connectivity to the masses. Internet.org had already successfully launched Free Basics for a population of eight million people in nine countries across Asia, Africa, and So...Starting at €8.20
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IESE Business School Insight, 152
IESE InsightMagazine REV-81-EEntrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, StrategyHow digitalization will affect your sector. 7 traits needed to navigate change. Interviews with New York Times' CEO Mark Thompson and Hyperloop's Bibop G. Gresta. 6 tips for taking a creative approach to IT. The complicated future of electric cars. The right investment mix for retirement. Beware of hiring star talent. 5 whistleblowing tips. Brexit views. Interview with Paul Polman. Bus travel reimagined. A tribute to Mariano Puig. Super Bowl ad t...Starting at €22.00