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Emerald Trail: Feeling at Home on Vacation
Meeta DasguptaCase IVEY-9B17M185-EEntrepreneurship, StrategySumith Dutta was the founder of Emerald Trail (ET), a resort near a well-known tourist destination in the Himalayas, which treated resort guests’ pets as no less important than their owners. Dutta’s passion for pets inspired him to offer this experience, which was different from what was offered at other resorts. The case details the decisions Dutta made in executing his strategy and invites students to consider how Dutta could have scaled up his...Starting at €8.20