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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCase OIT-6-EService and Operations ManagementBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Starting at €8.20
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IESE Insight. Issue 6. Third Quarter 2010
IESE InsightMagazine REV-6-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Service and Operations Management, StrategyNo matter the season, harvesting value is possible. Prepare the ground, sow creativity and reap the rewards of high growth. Antonio Dávila and George Foster consider eight main categories that demand managerial attention if companies are ever to achieve high growth. Jeanne Liedtka reveals the new mindset, strategic questions and reframing techniques that operating managers need in order to develop successful growth leadership. M. Julia Prats and ...Starting at €22.00
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IESE Insight. Número 6. Tercer trimestre 2010
IESE InsightMagazine REV-6Accounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Service and Operations Management, StrategyNo importa el momento. Crear valor es posible. Antonio Dávila y George Foster repasan los ocho fundamentos que ayudan a las empresas a crecer de forma sostenible en el tiempo. Jeanne Lietka nos descubre la nueva mentalidad y las cuestiones estratégicas que los directivos deben atender para crecer dentro de grandes organizaciones. M.Julia Prats y Marc Sosna identifican cuatro cambios de actitud necesarios para gestionar los momentos difíciles qu...Starting at €22.00
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6 Minutes: Community Organizing in Amman, Jordan
Winig, Laura; Ganz, Marshall; Zeine, RawanCase HBS-KS1190-EThis case describes how community leaders in Amman, Jordan used a community organizing framework to launch and manage a major campaign, 6 Minutes, to encourage residents to commit time to reading for pleasure. Using Marshall Ganz's framework for building civic leadership capacity, a local service organization, Ruwwad, based in the urban Amman community of Jabal Al Natheef, organized and coached hundreds of participants, encountering many challeng...Starting at €8.20
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Hindustan Unilever: Brooke Bond Red Label's 6 Pack Band
Swati Singh; Sudhir NaibCase IVEY-9B17A030-EMarketingIn January 2016, the 113-year-old tea brand Brooke Bond Red Label (Red Label), a sub-brand of Hindustan Unilever Limited, created a groundbreaking advertising campaign that launched India’s first transgender pop band, 6 Pack Band. The campaign comprised six videos, which reached over 25 million people in a short span of time and won numerous awards. By mid-2016, Red Label’s 6 Pack Band was clearly hitting the right notes with its target audience,...Starting at €8.20
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Tilt, 6. Scoping Out the Playing Field
Dawar, NirajBook Chapter HBS-0007BC-EMarketingChapter 6, Scoping Out the Playing Field (8 pages), begins a three-chapter examination of how the customer makes purchase decisions. The author considers why branding can be a powerful downstream competitive advantage. He explains that the goal of brand management is to capture customer mindshare and defines the competitive playing field as the time and brain power a customer spends thinking about a brand and purchase. He further explains that th...Starting at €8.20
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6 Ballygunge Place: Has the Brand Reached Its Destination
Soumya Sarkar; Madhupa BakshiCase IVEY-9B19A004-EEntrepreneurship, Marketing, StrategyIn 2016, the promoters of Savourites Hospitality Private Limited, which owned the fine-dining restaurant 6 Ballygunge Place, in Kolkata, were visiting London to explore possible future growth plans. Their foray into the market of Bengali cuisine through 6 Ballygunge Place had been successful and had developed into a strong destination brand. With a view to growing, Savourites’ promoters had ventured into newer product offerings and had tried movi...Starting at €8.20
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Playing to Win: 6. Manage What Matters
Lafley, A.G.; Martin, RogerBook Chapter HBS-7116BC-EStrategyPlay to Win: How Strategy Really Works is an 8-chapter books published in 2013 by Harvard Business Review Press and written by former Procter & Gamble CEO A.G. Lafley and Rotman School of Management Dean Roger L. Martin. The authors present a framework for creating strategy based on a decade of work at P&G. The framework is a strategic choice cascade, made up of 5 decision points that apply to companies of all sizes and in all markets. The model ...Starting at €8.20
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6 approaches to valuing data
Laura VeldkampArticle ART-3452-EFinanceData drives our modern economy yet remains one of the hardest assets to observe, measure, and put a price on. Can the financial tools we use to measure physical capital be applied to data? Let's do the math and find out.Starting at €8.20
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Caso A: Proyecto Policía 2000 en el territorio 6 x 6
Pin Arboledas, José Ramón; Suárez Ruz, EsperanzaCase FH-682Leadership and People ManagementEn enero de 1999, la Dirección General de la Policía puso en marcha el programa «Policía 2000» en seis ciudades españolas con el fin de lograr reducir los índices de criminalidad en los seis delitos más frecuentes. Se trataba de un programa que además pretendía modernizar el Cuerpo Nacional de Policía y conseguir que sus acciones fueran más efectivas. Para conseguirlo, una de las acciones emprendidas fue diseñar una dirección por objetivos encami...Starting at €8.20