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What3words: Positioning the Company for Growth
J. Robert Mitchell; Ramasastry ChandrasekharCase IVEY-9B18M051-EEntrepreneurship, StrategyIn mid-2015, the founders of what3words, a technology start-up in London, England, were eager to position their company for growth. After having financed their two-year entrepreneurial journey with the help of angel investors, they were preparing to meet with a strategic investor to finance the next level of growth. The strategic investor needed to know that the founders had a clear path to profitability and a strategy for continued growth in ord...Starting at €8.20