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From Mug to Mike: The Scale-Up Puzzle
Abhilash G. Nambudiri; Minnu F PynadathCase IVEY-W31817-EEntrepreneurship, StrategySunil Koshy considered himself a “passionpreneur;” after quitting a well-paid job as a software engineer, he chased his passion for singing and founded From Mug to Mike (FMTM), a start-up that helped amateur singers polish their singing skills. Stemming from Koshy’s passion, FMTM had evolved into a business venture with viable products, services, and a scalable business model. To scale up FMTM, Koshy needed to decide whether the business should t...Starting at €8.20