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Nykaa E-Retail Private Limited: Enduring COVID-19 and Preparing for the Future
Nirankush Dutta; Neha SharmaCase IVEY-W31012-EDecision Analysis, MarketingNykaa E-Retail Private Limited (Nykaa), an Indian e-commerce start-up catering to the beauty and personal care segment, was preparing for its IPO amid the uncertainty presented by the nationwide lockdown in India during the COVID-19 pandemic. Since only retailers selling essential goods were allowed to remain open during the strictest lockdown phase, Nykaa was not able to operate during the first three months of 2020. Nykaa had adopted an omnicha...Starting at €8.20
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Currency Trading at Salam, Inc.
Bulach, M.; Baucells Alibés, ManelCase AD-304-EDecision Analysis, FinanceThe case show a situation in which one can use an LP optimization model for detecting arbitrage opportunities in foreign exchange markets.Starting at €8.20
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Jay Bharat Spices Pvt. Ltd.: A Spicy Quandary
Shravan M Parsam, Amol S. Dhaigude, Sidhartha PadhiCase IVEY-W25298-EDecision Analysis, Service and Operations ManagementJay Bharat Spices Pvt. Ltd., a company located in Cuttack, India, was involved in the manufacturing and distribution of spices across India under the brand name Bharat Masala. The company specialized in producing basic spices such as turmeric powder, cumin powder, and chili powder. The senior management team had recently noticed a rise in demand for the spice garam masala in the East India market and asked the company’s vice-president of East Ind...Starting at €8.20
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Indian Railways: Estimating Electrical Contract Demand
Samir Biswas, Preetam BasuExercise IVEY-W25028-EDecision Analysis, Service and Operations ManagementAt the very end of 2019, Jay Prakash Pal, divisional electrical engineer (Traction Distribution) for the Sealdah division of Eastern Railway in India, was asked to prepare a consolidated report for revising the contract demand with power distribution compStarting at €8.20
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Narayana Hrudayalaya: Investment Decision
Sriram MahadevanCase IVEY-W33861-EDecision Analysis, FinanceIn February 2023, a prominent retail investor was contemplating selling his investment in Narayana Hrudayalya Limited, one of India’s leading health care companies, when the stock price reached an all-time high of ₹800. The investor had initially bought the shares in 2017, when the price was ₹350 per share. On February 6, 2023, he came across an article about the company that discussed its future prospects, which prompted him to investigate the c...Starting at €8.20
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DailyFish: Reinventing Customer Service Management
Srikandan Srinath S; Amol DhaigudeCase IVEY-9B20E007-EDecision AnalysisDailyFish was an emerging e-commerce enterprise that was started in 2016 by Baby Marine Ventures, one of the largest exporters of frozen seafood from India. Subramanian Sankaran, Head of Loyalties and customer service management (CSM) was facing challenges related to increased missed calls in the call center that eventually led to a loss of sales opportunities. The chief executive officer of the company instructed Sankaran to reduce the waiting t...Starting at €8.20
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Glitz Investments
Shelly Bajaj; Sean Bandyopadhyay; Srinivas Krishnamoorthy; Kyle MacleanCase IVEY-9B19E013-EDecision Analysis, StrategyAn investment manager at Glitz Investments, a firm based in the United States with a focus on the entertainment industry, wanted to identify potential blockbuster movies in the Indian film industry for the firm’s potential investment purposes. The investment manager received a report compiled by analysts at the firm indicating that Bollywood would be an attractive industry for investment. The firm’s analysts had collected data but could the manag...Starting at €8.20
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Namratha Oil Refineries Pvt. Ltd.: Tackling Oil Giveaway
Amol S. Dhaigude; Vasanth Kamath VP; Arun P. SasiCase IVEY-9B19E022-EDecision Analysis, EntrepreneurshipIn March 2017, the director of operations at Namratha Oil Refineries Pvt. Ltd., a leading manufacturer and distributor of high-quality packaged coconut oil in southwest India, faced a challenge. Because of inefficiencies in the company’s packaging divisioStarting at €8.20
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Manipal Power Laundry: Washing Out of Business
Amol S. Dhaigude; Vasanth Kamath VP; Sayan Mukherjee; Dhairya Patel; Anmol Marwah; Kiran R; Palak SethiCase IVEY-9B20E004-EDecision Analysis, EntrepreneurshipThe owner of Manipal Power Laundry asked his nephew, an MBA student, for advice on the business. The company’s operational inefficiencies had led to high operating costs over time. Coupled with regulatory price caps, the situation made the business unsustainable. The owner asked his nephew to provide a solution that would benefit the company both in the short term and over the long term. After observing the various processes, collecting data, and...Starting at €8.20
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The Indian Premier League: Gauging Player Performance
Soumya Roy; Soumyadeep Kundu; Dipayan RoyExercise IVEY-W25528-EDecision Analysis, MarketingIn May 2019, a senior analyst and blogger for a market research firm decided to analyze the performance and pay of various top-rated cricket players in the Indian Premier League. Teams usually spent millions of dollars acquiring players through auctions, and on coaches and other key personnel, as well as promotional campaigns. The analyst had started following the player auctions, where bids on some players had run into millions of US dollars. He...Starting at €8.20