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Mygola.com: Deciding Its Place in the Online Travel Market
Supriya Sharma; Rajesh Nanarpuzha; Pinaki RoyCase IVEY-9B15M114-EEntrepreneurship, StrategyIn the dynamic online travel industry, the founders of mygola.com (mygola) needed to decide on the company’s future growth trajectory. The online travel industry was booming, but online travel planning was at a relatively nascent stage. In the travel-planning space, mygola’s initial service offering had been well received but the need to scale up was pressing. The existing product leveraged technological efficiencies and human judgment to provide...Starting at €8.20