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Biziga: The Growth Conundrum
K.R. JayasimhaCase IVEY-9B16A008-EEntrepreneurship, Marketing, StrategyIn 2015, Biziga Solutions Private Limited (Biziga), a first generation start-up based out of the National Capital Region, India, operated within the “instructional games” industry. Its first product, MarkLabs, was an emerging market-centric business simulation that promised to provide a contextually relevant simulation. Biziga had recorded revenues of ?20 million in FY2014/15. By the end of 2019, the company wanted to build a portfolio of 20 simu...Starting at €8.20