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Kumar Food Corporation: Product and Market Growth Strategies
Prashant Salwan; Shailesh Pandey; Milind MaratheCase IVEY-9B19M140-EEntrepreneurship, StrategyKumar Food Corporation (KFC) was a partnership firm founded in the state of Maharashtra in India by Neeraj Kumar in 2010. The company manufactured, packaged, and distributed pickles, papads, and spices. Kumar, who had previously worked at a multinational company specializing in food processing, quit that job to start his own venture with an investment of ₹1 million. The company flourished and, in 2017, its revenue reached ₹50 million. Kumar then ...Starting at €8.20
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Jio and Facebook: Adding Value through an Alliance
Prashant Salwan; Shailesh Pandey; Srinivasan R IyengarCase IVEY-9B21M006-EStrategyIn April 2020, Reliance Jio Infocomm Limited (Jio), a subsidiary of Reliance Industries Limited, announced an alliance with social media giant Facebook Inc. (Facebook). This was the biggest foreign direct investment for a technology firm in India. The association between Jio and Facebook offered both firms many opportunities, and the strengths and core competencies of the two organizations promised to create value for Indian consumers and busines...Starting at €8.20