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Lladró: Journey of a Luxury Porcelain Brand in India
Ankita Tomar; Priyanka JoshiCase IVEY-9B20A055-EMarketing, StrategyThe case discusses the opportunities and challenges faced by Lladró SA (Lladró), a Spanish luxury porcelain brand, when marketing itself in India in 2019. Lladró was known for its high quality, artistic, and handcrafted porcelain pieces created in its workshop in Valencia, Spain. In India, Lladró had gained popularity among high net-worth individuals and corporate executives through its “Spirit of India” series of sculptures featuring Hindu gods ...Starting at €8.20