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Laurs & Bridz: Implementation of a Customer Relationship Management Solution
Anand Khanna; Sandeep Puri; Abhishek SenCase IVEY-9B18A004-EEntrepreneurship, Marketing, StrategyLaurs & Bridz Pharmaceuticals Private Limited (Laurs & Bridz) was a state-of-the-art generic pharmaceutical company that exported pharmaceutical products all over the world and specialized in providing combination drugs to the medical community. The company needed to deploy a customer relationship management (CRM) solution to strengthen its sales and marketing, and build robust systems to better track customers, strengthen customer relationships,...Starting at €8.20