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Amalsad Cooperative: Process Innovation in Commodity Trading
S.R. Asokan; Harekrishna MisraCase IVEY-9B19M052-EStrategyIn June 2017, executives from Amalsad Vibhag Vividh Karyakari Sahakari Khedut Mandali Ltd. (Amalsad Cooperative) met to consider possible changes to the cooperative’s interventions in commodity marketing, particularly, whether further interventions would benefit member farmers. Linking a unique reward and penalty scheme to the grade supplied by the farmers and directly supplying produce to the terminal market in Delhi had resulted in a 15 per cen...Starting at €8.20