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Maha Research Labs: Sales Force Expansion
Sandeep Puri; Darren Meister; Archishman Latyan; Shreeya DashCase IVEY-9B18A070-EEntrepreneurship, MarketingIn March 2018, the managing director of Maha Research Labs Private Limited, a pharmaceutical company in India, was charting his 2020 vision for the company. His ambitious plan was to achieve net revenue of ₹1 billion in 2018 and to have a pan-Indian preseStarting at €8.20