This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Walmart's Flipkart Acquisition: A Showstopper Deal
Tulsi Jayakumar; Sushmita SrivastavaCase IVEY-9B19M095-EStrategyIn May 2018, Walmart Inc. (Walmart) announced its acquisition of a 77 per cent stake in the Indian e-commerce company Flipkart India Pvt. Ltd. (Flipkart). It was the largest acquisition of an Indian company and the world's largest purchase of an e-commercStarting at €8.20
-
Cooptex: Reinventing Itself
Tulsi JayakumarCase IVEY-9B17M091-EStrategyIn August 2015, the managing director of the Tamil Nadu Handloom Weavers’ Co-operative Society Ltd. (Co-optex), an Indian state handloom co-operative, was preparing to receive an award for one of the organization’s products during the first National Handloom Day celebrations in India. While the award was a validation of the managing director’s efforts to revive Co-optex, which had accumulated significant losses for 13 years, his worries were far ...Starting at €8.20
-
AirAsia India: Clash for the Indian Skies
Tulsi JayakumarCase IVEY-9B14M111-EStrategyArmed with an air operator's permit, Air Asia, a Malaysian low-cost carrier airline, is preparing to enter the Indian aviation market. AirAsia is known as an aggressive player globally. It plans to use aggressive pricing strategies to revolutionize air travel in India and gain competitive edge in the aviation market through highly competitive operational targets. How will AirAsia India’s entry and its aggressive pricing decisions work in the olig...Starting at €8.20
-
Natural Ice Cream: Professionalizing a Family Business
Tulsi JayakumarCase IVEY-9B19M069-EStrategyIn January 2018, the second-generation scion and director of Natural, an Indian ice cream family business, was preparing for a meeting with the general manager of the company’s retail operations. The company was founded by the director’s father in 1984 unStarting at €8.20
-
Unilever’s Fair & Lovely In India: Fairness Matters
Tulsi Jayakumar; Jagdish RattananiCase IVEY-9B21M001-EStrategyIn July 2020, Hindustan Unilever Limited, the Indian subsidiary of global fast-moving consumer goods company Unilever plc, renamed its Fair & Lovely skin-lightening cream in response to criticism that the product’s positioning and advertising reinforced aStarting at €8.20
-
The Indian Economy: A Macroeconomic Turnaround
Tulsi JayakumarCase IVEY-9B17M110-EStrategyIn July 2016, India celebrated the 25th anniversary of its economic reforms, which were initiated in 1991 as a result of a severe fiscal deficit-driven balance of payments crisis. The reforms saw India gradually break free of a low annual growth rate of 3.0–3.5 per cent. In 2016, with a growth rate of 7.6 per cent, India emerged as the fastest-growing economy in the world. The increases in the country’s macroeconomic indicators in the past 25 yea...Starting at €8.20
-
Sudarshan Chemicals India: Crowd-sourcing for Corporate Sustainability
Tulsi Jayakumar; Nilotpal Ray; Divya Mulanjur; Debopam Basu; Gayatri PatkarCase IVEY-9B14M065-EStrategySudarshan Chemicals Industries is a top player in the Indian chemicals industry. This case traces the remodelling of its corporate social responsibility (CSR) initiative, both along scientific lines and aligned to its core business strategy. Faced with an informal and unstructured CSR initiative, the company uses an innovative method of problem-solving – crowd-sourcing ideas from a top business school in India. A team of students assesses the sit...Starting at €8.20
-
iD Fresh Food: Scripting a Fresh Story
Tulsi JayakumarCase IVEY-9B21M047-EEconomics, StrategyIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Starting at €8.20
-
Prince Pipes and Fittings Pvt. Ltd., India
Tulsi JayakumarCase IVEY-9B14M109-EStrategyPrince Pipes and Fittings (Prince) — a family managed enterprise in the Indian PVC pipe industry — had not only navigated the 2008 Global financial crisis, a period when more than 1000 Indian pipe companies had shut down within 90 days, it had in fact used the crisis as an opportunity to successfully transition from an small and medium enterprise (SME) to a large enterprise through acquisitions. In 2013, the company faced a bleak macroeconomic en...Starting at €8.20
-
Strides Arcolab Limited's Dividend Payout Decision
Tulsi Jayakumar; Indu NiranjanCase IVEY-9B15N011-EEntrepreneurship, Finance, StrategyArun Kumar, founder and group chief executive officer of Strides Arcolab Limited — a first generation, Indian pharmaceutical company headquartered in Bengaluru — is preparing for a crucial meeting of the Board of Directors. The meeting was called to discuss the proposed dividend payout to the company’s shareholders following the completion of a US$1.725 billion sale of its specialty division — Agila Specialties — to the U.S.-based pharmaceutical ...Starting at €8.20