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Bharti Airtel's Airtel Zero: Violation of Net Neutrality
Susmi Routray; Boishampayan Chatterjee; Gunjan MalhotraCase IVEY-9B15M091-EStrategyIn April 2015, Bharti Airtel — India’s largest telecom provider and a leading global telecommunications company — launched Airtel Zero, an open marketing platform that would allow Airtel customers to access mobile applications with zero data charges. Application developers would pay Airtel to join the platform, but would in turn attract more users to their products. Immediately after its launch, Airtel Zero was subjected to severe criticism on th...Starting at €8.20
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Xiaomi: Could it Disrupt India’s Consumer Electronics Market
Boishampayan Chatterjee; Anindo BhattacharjeeCase IVEY-9B20M108-EStrategyChina-based Xiaomi entered India’s smartphone industry in 2014. In 2015, it had a meagre market share of 3 per cent, which by the first quarter of 2018 had grown to a 31 per cent market share, making it India’s number one smartphone player. Xiaomi was setStarting at €8.20
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Nexa: Maruti Suzuki's Premium Dealership Network
Boishampayan Chatterjee; Manas Paul; Parijat Upadhyay; Neel DasCase IVEY-9B16A040-EMarketing, StrategyIn July 2015, the largest automobile company in India, Maruti Suzuki India Limited (MSIL), took the initiative to improve its market penetration in a particular category of the passenger car market—the premium segment. Although MSIL was the current market leader in India’s entry-level car segment, the company had not been successful in establishing itself as a dominant player in the premium segment—a segment that had seen intense competition sinc...Starting at €8.20