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Muscle-RDX: Product Positioning and Communication Strategy
Prem Dewani; Achint NigamCase IVEY-9B17A004-EEntrepreneurship, MarketingStrength Pharma was an Indian health care company that focused on developing, manufacturing, and marketing products that catered to the sports nutrition market in India. The senior director of marketing was responsible in March 2016 for managing the upcoming launch of the company’s newest whey protein supplement, Muscle-RDX. This new product would be the first protein supplement for high-endurance athletes ever to be approved by the Food Safety a...Starting at €8.20
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Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product
Prem Dewani; Achint NigamCase IVEY-9B16A062-EEntrepreneurship, MarketingThe senior director of marketing for Strength Pharma, an Indian sports nutrition company, was managing the November 2016 launch of the company’s whey protein supplement, Muscle-RDX. This product would be the first protein supplement approved by the Food Safety and Standard Authority of India for athletes who participated in high-endurance sports. Muscle-RDX would provide a domestic option for Indian athletes who competed in these sports and who w...Starting at €8.20