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The Goli Vada Pav — Fast Food of India (A)
Sonia Mehrotra; S. Ramakrishna VelamuriCase IVEY-9B12M005-EEntrepreneurship, StrategyGoli Vada Pav Pvt. Limited (GVPPL) identified an opportunity to brand one of Mumbai’s favourite fast foods — the vada pav. GVPPL’s founders saw a huge opportunity in the Indian fast food industry, which was highly unorganized and largely serviced by small-time local vendors. There was a need in the market for a hygienic, branded product and Goli Vada Pav was created to fill this void. GVPPL broke the stereotype of unhygienic, manhandled vada pav....Starting at €8.20