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Saregama India Ltd.: Repositioning the Value Proposition
Rituparna Basu; Neena SondhiCase IVEY-9B19A054-EMarketing, StrategySaregama India Limited (Saregama), a 117-year-old music company, was on a growth trajectory. Its third-quarter financial results in 2017–2018 had shown unprecedented growth. Over the previous three years, Saregama had converted its conventional copyrighteStarting at €8.20