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Britannia Industries Ltd.
Robert Klassen; Ramasastry ChandrasekharCase IVEY-9B13M010-EStrategyThe CEO of Britannia Industries Ltd, a manufacturer of bakery products, was at a crossroads. Two years earlier, the firm had started providing specially fortified biscuits to small groups of school-going children in selected locations in India. The product offered a step toward addressing the widespread national problem of malnutrition and, unlike corporate philanthropy, this initiative was an extension of what the company was fundamentally good ...Starting at €8.20