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Tele-Tichon Ltd.: Corporate Debt Restructuring
Sajjan Raj Singhvi; Alok KastiaCase IVEY-9B15N008-EFinance, StrategyTele-Tichon Limited, a private company in India’s telecom equipment manufacturing sector, was in deep financial trouble, after having experienced declining financial health for nearly 10 years. The company had made an attempt at corporate debt restructuring (CDR) six years earlier but its restructuring plan had not been approved. Now, with the company in deeper financial crisis and unable to service its mounting debt and interest burden, the chie...Starting at €8.20
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Safe Water Network in India
Neena Sondhi; Sajjan Raj SinghviCase IVEY-9B13A047-EEntrepreneurship, Marketing, StrategySafe Water Network, a charity initiative focused on providing underserved populations with clean drinking water, established its first site in the village of Nizampally, India. This initiative was unique in a number of ways in its conception as well as its execution. Firstly, after vigorous assessment of the identified region, demand-driven solutions were customized to deal with the specific water-related issues of the region. Secondly, it was su...Starting at €8.20
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Snacko India Limited: Leveraging Trade Promotions for Competitive Advantage
Sajjan Raj Singhvi; Rajat GeraCase IVEY-9B10A024-EMarketing, StrategyThe case illustrates the challenges faced by a marketing manager when designing, implementing and evaluating trade promotion schemes in a highly competitive, fast moving, consumer goods multinational company in the emerging Asian market of India. The purpose of the case is to provide exposure to the complexities and dynamic context of Asian consumer goods marketing and learn how to design, implement and evaluate trade promotion schemes that are a...Starting at €8.20