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Sanatkada: Giving Wings to Dreams
Smita Singh; Nikita Kriplani; Abhinav AnandCase IVEY-9B12M074-EStrategySanatkada is a retail outlet for traditional handicraft items, hand-woven garments and fabrics. In 2006, Sanatkada was established to bring to the people of Lucknow a wide choice of arts and crafts from all over India. The outlet has been appreciated for its exhibitions, social efforts and unique methods of conducting business. However, this has not all translated into revenue. While commercial activity is one goal of Sanatkada, its founder feels...Starting at €8.20