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Joneja Bright Steels: The Cash Discount Decision
Surya Bhushan Kumar; Vinay Goyal; S.K. MitraCase IVEY-9B17B002-EAccounting and Control, Entrepreneurship, StrategyJoneja Bright Steels Private Limited (JBS) was one of many major players in India’s bright steel industry, serving almost every automobile manufacturer in Northern India. After the business launched in 2002, the automobile market expanded, leading JBS to an early strong position. But in fiscal year 2014/15, the company experienced working capital management issues. JBS considered using credit policies as a way of improving profitability—shifting ...Starting at €8.20