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Aaron's: Household Goods for the U.S. Base of the Pyramid
Chu, Michael; Smithgall, CharlesCase HBS-311047-ETo maximize their effectiveness, color cases should be printed in color. With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the US base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955, and publicly-listed since 1982, Aaron's success has paralleled the emergence of the rent-to-own industry as a m...Starting at €8.20