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Akbank: Credit Card Division
Mary M. Crossan; Marina ApaydinCase IVEY-9B09M002-EStrategyThe Turkish financial sector has been developing rapidly and often unpredictably, offering an ideal backdrop to carry out an industry analysis in the dynamic environment of an emerging market. Akbank, one of the leading private Turkish banks, has been successful in taking advantage of the new opportunities that appeared in the credit card sector as a result of post-crisis restructuring of the financial services industry in the early 2000s. Launch...Starting at €8.20