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Tritortric
Jean-Philippe Bonardi; Guy L.F. Holburn; Tony S. FrostCase IVEY-9B07M008-EEntrepreneurship, StrategyThis case looks at the issue of whether an investment bank should invest in Tritortric, a privately held Turkish company specializing in white goods. Tritortric is planning an expansion in Europe either as OEM or through the acquisition of an existing European brand. Students will evaluate the attractiveness of Tritortric as a company and to provide guidance related to the mode of international expansion. This case also allows a broader discussio...Starting at €8.20