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BMB Group: A Dubai Confectioner Sweetening the World
Alexander Urquhart; Amit Dahiwadkar; Yusaf Akbar; Dileepa PeirisCase IVEY-9B17M147-EEntrepreneurship, StrategyBy 2016, the BMB Group (BMB) had become the biggest producer of gourmet chocolates and Middle Eastern confectionery in the United Arab Emirates. Making private-label, highly customized confectionery for other brands had proven to be a winning strategy for the company; however, BMB’s leaders felt it was time to transition to a business-to-consumer model. Establishing BMB brands was essential to continued growth because management believed the priv...Starting at €8.20