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AUB Medical Center: Achieving 2020 Vision (B)
Hounaida A. El Jurdi; Nadine A. YehyaCase IVEY-9B14C043-ELeadership and People Management, StrategyThis case is a supplement to AUB Medical Center: In Search of a Vision (A) . See 9B14C042. It introduces the AUBMC 2020 vision with its six paths and AUBMC’s strategic plan to implement this vision. It also highlights the internal restructuring that AUBMC has gone through and its efforts to create an organizational culture conducive to a positive work environment. Finally, it presents the internal and external strategic communication plan to rebr...Starting at €5.74
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AUB Medical Center: Achieving 2020 Vision (A)
Hounaida A. El Jurdi; Nadine A. YehyaCase IVEY-9B14C042-ELeadership and People Management, StrategyAn academic and medical practitioner leaves Harvard Medical School to join the American University of Beirut Medical Center (AUBMC) as dean of the School of Medicine and vice president of medical affairs. Faced with unmotivated staff, a huge deficit, a plethora of procedural inefficiencies, and the chaotic political situation of the country, he is determined to turn things around and raise the institution to international standards and position i...Starting at €8.20