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Extended Reality Extends into Enterprise
Yoffie, David B.; Jain, Kaushal; Villasenor, Amy; Xu, Vicky; Yang, AnnieCase HBS-720472-EStrategyWhile the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a number of specific applications, including education, construction, retail, and training.Starting at €8.20