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Micro Labs Limited: Planning for the Future
Anand K. Joshi; Madhavi Lokhande; G.R. SavithaCase IVEY-9B13M034-EEntrepreneurship, StrategyThe pharmaceutical industry prides itself on being the second largest growth industry in India; by the year 2015, it will be the third largest industry in the world. One of its major players, Micro Labs Limited, was established to provide quality healthcare products at an affordable cost. From supplying antibacterial antiseptics and vitamins to a local market, the company has expanded both nationally and internationally in such fields as eye care...Starting at €8.20
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Titan Raga: Evolving a Watch Brand for the Changing Consumer
Shekar Prabhakar; Madhavi Lokhande; Prasad A. NaikCase IVEY-9B14A076-EMarketing, StrategyIn 1992, for the first time in India, Titan Industries Ltd., headquartered in Bangalore, India, introduced a watch brand exclusively for women — the Titan Raga. Launched to appeal to sophisticated women, it was embellished with striking symbolism from Indian culture. Its first targeted customers were progressive homemakers and those who were trying to balance work and family life but who wanted to embellish their traditional or Western attire wit...Starting at €8.20