This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
United Cereal: Lora Brill's Eurobrand Challenge, Teaching Note
Bartlett, Christopher A.; Carlson, CaroleTeaching Note HBS-4270-ETeaching Note for 4269.Starting at €0.00
-
United Cereal: Lora Brill's Eurobrand Challenge
Bartlett, Christopher A.; Carlson, CaroleCase HBS-4269-EStrategyThe case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The case focuses especially on two important decisions facing Brill: Should Healthy Berry Crunch become the company's first Eurobrand and be introduced in a coordinated manner Europewi...Starting at €8.20