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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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Michael Phelps: "It's Okay to Not Be Okay"
Groysberg, Boris; Knoop, Carin-Isabel; Norris, MichaelCase HBS-421044-ELeadership and People ManagementIn 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time-the highs and lows, successes and struggles. He had lived with mental health issues for much of his life, going public with his struggles in 2015, when he talked about his depression and suicidal thoughts...Starting at €8.20
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Towards the Top End by Being Down Under: Haier's Acquisition of Fisher & Paykel Appliances
Reiche, Sebastian; Lee, Yih-Teen; Sánchez-Runde, CarlosCase DPO-420-EDecision Analysis, Entrepreneurship, Leadership and People ManagementHarry Hou, director and owner of the Oceania microenterprise for Haier Group, a leading multinational consumer electronics and home appliances company headquartered in Qingdao, was contemplating the future of the group's acquisition of Fisher & Paykel Appliances (FPA). A delegation of Haier representatives, with whom he had spent the day discussing collaborations between Haier and FPA, had just left, allowing him a few moments to reflect on the p...Starting at €8.20
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Fonterra
Bell, David E.; Shelman, MaryCase HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Starting at €8.20
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SZLN: Acquiring PEM
James E. Hatch; Lifan Wu; Xingyun LiuCase IVEY-9B10N007-EFinance, StrategyShenzhen Zhongjin Lingnan Nonfemet Co. (SZLN) is a Chinese company that is contemplating the purchase of an Australian mining company. The management of SZLN must assess the merits of the acquisition, the offer to be made, how it is to be financed and the political implications of the purchase for both the governments of China and Australia.Starting at €8.20
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Statistical Quality Control for Process Improvement (Spanish version)
Bohn, Roger E.Case HBS-616S10Service and Operations ManagementDescribes systematic methods for process debugging and improvement, based on statistical quality control. Examples are from manufacturing settings, but techniques are also useful for services and sales, and to quantity improvement as well as quality improvement.Starting at €8.20
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Zespri Grows
Bell, David E.; Kindred, NatalieCase HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Starting at €8.20
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Fonterra, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-513076-ETeaching Note for 512003Starting at €0.00
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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnTeaching Note HBS-519069-EMarketingTeaching note for case 519047.Starting at €0.00
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Queensland Sugar Limited
Bell, David E.; Shelman, MaryCase HBS-508038-EMarketingUntil industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers are threatening to leave the group and market on their own. Their primary objection is to QSL's board structure, which is currently divided equally between millers, growers, and inde...Starting at €8.20