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Dubai Duty Free
Lal, Rajiv; Kiron, DavidCase HBS-511034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the cover of the report, then called his wife, Breeda, to confirm that they were hosting a dinner party that wee...Starting at €8.20