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Tailor Brands: Artificial Intelligence-Driven Branding, Teaching Note
Avery, JillTeaching Note HBS-520103-EMarketingTeaching note for case 519017.Starting at €0.00
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Tailor Brands: Artificial Intelligence-Driven Branding
Avery, JillCase HBS-519017-EMarketingUsing proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and adding additional products and s...Starting at €8.20