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Lebanon Mountain Trail Association: Aiming for Sustainability
Mira Thoumy; Omar SakrCase IVEY-9B18M044-EStrategyIn December 2016, the president of the Lebanon Mountain Trail Association (LMTA) was getting ready for a board of directors meeting during which the members had to vote on whether to hire an executive director—a first for the association. If hired, the association would face a new financial hurdle that could threaten its sustainability. The LMTA was a non-profit mountain trail association that was implementing socially responsible tourism practic...Starting at €8.20