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Al Baba Sweets: An Expansion Opportunity
Marina Apaydin; Ahmad Badran; Maya Noujaim; Ghida El Baba; Antoine SabbaghCase IVEY-9B19M121-EStrategyIn 2018, Al Baba Sweets was a major player in the Arabic sweets and confectionery industry in Lebanon. However, in the midst of a rough patch in the country’s economy, the company was suffering from decreasing revenues. Any major decision concerning the fStarting at €8.20
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Empowerment Through Integration: Scaling Up and Financial Sustainability
Alain Daou; Mohamad Alameh; Yassar NasserCase IVEY-9B18M139-EEntrepreneurship, StrategyIn early 2017, the chief executive officer of Empowerment through Integration, a not-for-profit organization based in the United States and also operating in Lebanon, wanted to scale up the organization’s social impacts and improve its financial sustainability. Empowerment through Integration was committed to breaking social stigmas against people with visual impairments and empowering them to reach their full potential; however, it faced financi...Starting at €8.20
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Wooden Bakery: Should It Enter the U.S. Market
Hagop Panossian; Dima JamaliCase IVEY-9B16M128-EEntrepreneurship, StrategyA leading family-owned Lebanese bakery-convenience store chain, Wooden Bakery, was in the process of deciding the company’s next options for growth in Lebanon and in the Gulf Cooperation Council countries. The owner was pondering the use of aggressive growth strategies such as franchising and area-development franchising. Additionally, the founder of the company and its board members were facing the biggest decision in the company’s history as th...Starting at €8.20
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Château Ksara of Lebanon: Local Focus Versus Global Reach Trade-Off
Marina Apaydin; Maya Christina Noujaim; Charbel Ghossan; Miguel Manglano; Abdellah Laaouane; Yasmine JreissatiCase IVEY-9B17M186-EStrategyIn December 2016, the chief executive officer (CEO) of Château Ksara, the largest and most renowned wine producer in Lebanon, was analyzing the company’s sales volume and product availability around Lebanon. To the CEO’s surprise, a popular fine dining establishment in the city did not include any of Château Ksara’s wines. Frustrated, he started wondering what could have been the reasons for the omission. Was the quality of wine giving competitor...Starting at €8.20
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Middle East Airlines: Uncertainty in the Skies Over Syria
Daniel Friel; Abdallah Nassereddine; Nehale MostaphaCase IVEY-9B20C010-ELeadership and People Management, StrategyThe chief executive officer (CEO) of Middle East Airlines (MEA) had to decide whether the airline should fly over Syria during the armed conflict. All other airlines in the Middle East had decided not to fly over Syria either because they did not want to show their support for the Syrian government or because they believed it was too dangerous. Yet, these airlines did not have as much to lose as MEA because, unlike them, 50 per cent of this airli...Starting at €8.20
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Kassatly Chtaura: Time to Expand Abroad
Jean-Louis Schaan; Ramzi FathallahCase IVEY-9B15M104-EEntrepreneurship, StrategyIn April 2013, Kassatly Chtaura, a family-owned producer of both alcoholic and non-alcoholic beverages headquartered in Chtaura, Lebanon, faces a dilemma. It is doing very well in terms of revenues and market share and has succeeded in building a strong cash flow. However, the past year’s figures show little growth, and the family is concerned that sales of its syrups, juices, ready-to-drink beverages and wines have reached a plateau. Should the ...Starting at €8.20
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BLC Bank and the Quest for Women's Empowerment in MENA
Farah Matar; Dima JamaliCase IVEY-9B15M106-EEntrepreneurship, StrategyIn 2010, the assistant general manager and head of strategic development at Lebanon’s BLC Bank attended the annual summit of the Global Banking Alliance for Women, a leading organization of financial institutions that drove the creation of women’s wealth worldwide. On her return to Beirut, she encouraged her bank to capitalize on the inclusion of women as a relevant differentiator from both a business and societal perspective. The result of resea...Starting at €8.20