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The Transformation of Mudo
Mayo, Anthony J.; Cekin, Esel; Celik, CigdemCase HBS-416015-ELeadership and People ManagementAfter 16 years in management consulting, Bar Karakulluk u left to become the CEO of Mudo in 2012, one of the best-known names in Turkey's retail industry. She was tasked with leading Mudo's transition from a family business to a more institutionalized, corporate structure and ensuring a smooth handover of the company from the first to the second-generation owner. As CEO, she makes a series of difficult decisions to transform the company. She...Starting at €8.20