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BIM: Finding New Ways to Grow
Chu, Michael; Yucaoglu, GamzeCase HBS-317097-EBIM, Turkey's giant retailer with a hard-discount model for the popular segments, must decide whether to launch a brand-new format challenging the modern supermarkets. Since its founding in 1995, BIM has adhered to a business model based on a relentless focus on costs and operational efficiency, built on private labels and an unswerving limit on SKUs. Unprecedented in Turkey, the success of this retail concept propelled BIM to an IPO in the Istan...Starting at €8.20