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Nestlé SA: Nescafé Plan in China
Robert Klassen; Ramasastry ChandrasekharCase IVEY-9B15D013-EService and Operations Management, StrategyAWARD WINNING CASE - This case was one of the winners of the 2016 John Molson MBA Case Writing Competition. In 2013, Nestlé SA, in an effort to integrate sustainability into its business model, has recently established the NESCAFÉ Plan. This multi-faceted plan is based on creating shared value. It emphasizes sustainability as a source of competitive advantage and wealth creation, rather than viewing sustainability as a cost to be incurred to mini...Starting at €8.20
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Garrard Japan: Global or Local
Paul W. Beamish; Ramasastry ChandrasekharCase IVEY-9B19M031-EStrategyIn late September 2017, the country manager of Garrard Japan was reviewing an interim strategy to deal with emerging, negative views on the ongoing globalization of industry and commerce. Garrard Japan was a wholly owned subsidiary of Garrard S.A., a leading packaged foods company. The European-based multinational enterprise had been a major contributor to globalizing trade and commerce, and the survey results had highlighted a Japanese view that...Starting at €8.20
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Clearwater Seafoods - B2C in China
June Cotte; Ramasastry ChandrasekharCase IVEY-9B13A025-EMarketing, StrategyClearwater Seafoods, a Canadian shellfish enterprise, has four decades of experience in business-to-business (B2B) marketing. It harvests seafood, processes it and markets it in bulk to large restaurant chains worldwide. The company wants to pursue growth by marketing seafood directly to individual consumers (B2C) in China. The transition from B2B to B2C raises three fundamental questions. How can the company develop and deploy a go-to-market bus...Starting at €8.20
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Best Buy Inc. - Dual Branding in China
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B09A016-EMarketing, StrategyA month after Best Buy Inc. (Best Buy), the largest retailer of consumer electronics in the United States, acquired Five Star, the third largest retailer of appliances and consumer electronics in China in May 2006, the management of Best Buy is weighing in on a branding option. Should Five Star lose its identity and be marketed as Best Buy? Or should Best Buy retain the Five Star brand and let the two brands compete with each other in the Chinese...Starting at €8.20