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C&D Hotel, Xiamen
Chong Wu; Hubert Pun; Gregory S. Zaric; Deyuan ChenCase IVEY-9B15D002-EService and Operations Management, StrategyThe C&D Hotel, the first five-star deluxe hotel in Xiamen, a coastal city in China, needs to improve its service delivery process. In particular, the hotel’s customer service manager needs to present her plans for handling some recent customer complaints and decide how to compensate hotel guests for errors that have occurred during service delivery.Starting at €8.20
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Succession in Chinese Family Businesses (C): An Urgent Family Meeting
Jean Lee; Rebecca ChungCase IVEY-9B15C022-EEntrepreneurship, Leadership and People Management, StrategyThis is the third case in a three-case series. The role-play exercise that relates to the (C) case illustrates the current Chinese cultural characteristics that influence leadership succession and highlights the case issues to be explored in the case discussion. See also 9B15C020 and 9B15C021.Starting at €5.74
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ReedTrek Manufacturing (C)
Jane M. Howell; Ken MarkCase IVEY-9B12C053-ELeadership and People Management, StrategyThis is a supplement to ReedTrek Manufacturing (A) 9B12C051.Starting at €5.74
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Kentucky Fried Chicken in China (C)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G003-EStrategyThis case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warran...Starting at €5.74
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Longxi Machinery Works - Quality Improvement (C) (Spanish version)
Robert Klassen; Larry Li; Tom GleaveCase IVEY-9A98DS03Service and Operations Management, StrategyEl grupo del control de calidad ha puesto varias contramedidas en ejecucion, y se han supervisado y se han divulgado los resultados. Un examen final es necesario determinar si este tipo de problema es probable repetirse, y donde mejora adicional se puede llevar a cabo en los sistemas de calidad de la compania. Este caso se disena para ser utilizado conjuntamente con (A) el caso, 9A98D001 y (B) el caso, 9A98D002.Starting at €5.74
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Nestlé KITKAT in Japan (C): Power of The Postal Service
Philip SugaiCase IVEY-9B17A039-EEntrepreneurship, Marketing, StrategySupplement for product 9B17A037. In the spring of 2009, the KITKAT team was fresh from a successful marketing campaign targeting students. After reviewing recent figures however, they realized that they had a critical decision to make regarding the fate of the overall KITKAT brand portfolio: was KITKAT too sweet for some of their older customers? How could they address this issue of taste without undermining the overall brand that they had worked...Starting at €5.74
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Spitzberg Elevators Corporation: Responding to Antitrust Legislation
Brian C. Pinkham; Ken MarkCase IVEY-9B17M172-EStrategyIn April 2015, a legal associate at Spitzberg Elevators Corporation, a U.S. corporation operating in Hong Kong, was tasked with recommending how the company should respond to Hong Kong’s new anti-competition legislation, which was scheduled to be enacted within eight months. The legal associate first needed to review the legislation, specifically the key portions that could have an impact on her company's imminent plans to bid on several elevator...Starting at €8.20
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Altessa Motors: Ericka Schmidt in China
Cara C. Maurer; Ken MarkCase IVEY-9B15M039-EStrategyThe marketing manager at a luxury car company attempts to deal with a range of issues that have surfaced in her first two months in the company’s new China country office. China is a fast-growing country and is seen as one of the potentially largest markets for this brand of luxury vehicles in the future, and for that reason, the company has recently set up a country office to support market development efforts. In her attempts to make inroads in...Starting at €8.20
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Easy Business Company Limited: Analisis de Costos Para un Nuevo Empredimiento de una Pequena Empres (Spanish version)
Peter C. Bell; Peter YuanCase IVEY-9A99BS33Accounting and Control, Entrepreneurship, StrategyUna ejecutiva de ventas de 23 anos se encuentra analizando la posibilidad de renunciar a su puesto en una multinacional de muebles de oficina por una discusion acerca de su remuneracion. Un amigo le ha sugerido comenzar su propia empresa: una agencia de seleccion de personal. La ejecutiva de ventas habia conocido algunos gerentes de recursos humanos y gerentes operativos a traves de los anos; sin embargo, ella se daba cuenta que era un mercado mu...Starting at €8.20
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DD Traders: Sourcing for DEMDACO
Peter C. Bell; Carolyn Glasow; Julia HoCase IVEY-9B11E035-ECorporate Governance, StrategyDD Traders was the Asian branch of DEMDACO, a privately held company that wholesaled unique gift products that were marketed and distributed to the specialty retail channel in the United States and some international markets. Carolyn Glasow recognized an opportunity to leverage a quantitative approach to sourcing future allocations across vendors that would also improve the short-term demand transparency that was provided to the company’s key bus...Starting at €8.20