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ObiSoft: Negotiating in China
Stephen Grainger; Per HintzeCase IVEY-9B19M106-EEntrepreneurship, StrategyIn 2015, a Shanghai businessman contacted the director of ObiSoft, an American software company, to request becoming the company’s partner in China. Over the next two years, they proceeded to develop the partnership and grow ObiSoft's business in China. TStarting at €8.20